Why Facebook Live Video for Your Business Is a Must
Live streaming is all about connecting and interacting with your audience in real time. It breaks down barriers and creates a connection that transcends traditional marketing limitations.
Just think: what would you remember more? Reading an interesting article or watching a video that lets you become part of the conversation? As statistics show, video wins.
Here’s a few extra benefits:
As the video is shooting, you see how many people are watching the video, as well as their names and comments.
As soon as it’s over, the video is automatically saved to your timeline.
From there you can share it, tweet it, embed it in blog posts, or delete it.
And the best news? Unlike Periscope videos -- these are not going to disappear after 24 hours.
You can make your events “exclusive”!
Eight months ago, Facebook Live’s broadcasting audience could only be set with the general privacy settings (Public, Friends, or Custom), but with this latest update, you can now set events for specific groups!
Do you want to show off your newest product or do a special Q&A for an “exclusive” audience? That’s now an option with Facebook Live group selection. Facebook has alsoreported that live videos get 10 times more comments than regular videos. So you can generate greater excitement for your events AND get more feedback.
Hopefully you’ve already been planning for this news and you’ve developed your strategy to use Facebook Live to stay ahead of the competition.
Are you using Facebook Live? What do you think? I would love to hear from you in the comments below.
Requires PC running Windows 7 or above set to English language
(or MAC running Windows 7 via Parallels etc )